With real-time track and trace quickly becoming an industry standard for customer service, it's important to know what options you have - here's our rundown of some of our favorite tracking options.
Real-time freight tracking has become the holy grail of logistics - not only in the sense that it provides immense operational and strategic benefits when optimizing your supply chain, but also in the sense that it's entirely unclear how to get there. That's why new developments in freight tech are so exciting - not only have they made freight tracking more powerful and precise, they've made implementation easier too! Here's a few of our favorite approaches:
The current standard for achieving real-time tracking is still carrier integration - using carrier API or EDI connections to relay information from carriers directly to freight management platform. This approach has a few key benefits and drawbacks:
With these in mind, carrier integration is probably best for your tracking needs if you're in the following key demographic:
Internet of Things, or IoT gateways and sensors are a new development that promise to revolutionize freight tracking by providing granular freight-specific tracking thats also carrier-agnostic - meaning that you won't need to integrate with each individual carrier/courier in your network to achieve real-time tracking on your freight. This technology works by attaching small, durable trackers to individual pallets or skids and tracking them through a portal like FreightPath. Some key benefits and drawbacks:
Hence, given these pros and cons, IoT tracking is probably best suited for the following use cases:
What if carrier integration and IoT solutions aren't for you? The last solution to achieve real-time freight tracking is the implementation of a driver-side mobile application designed to track trucks and freight in real-time. These apps are directly connected to your freight management platform, and relay data in real-time over cellular data between carrier truck drivers and your logistics operations.
An example of these apps is the FreightPath driver app, which allows carriers to provide freight location, as well as status, delays, and more in real-time to the FreightPath platform. This can then be shared directly to both your operations staff, and your end customers. Some benefits and drawbacks of using this type of tracking solution:
With these benefits and drawbacks in mind, this type of solution is best for you if:
Hopefully this article gave you a better idea of the types of freight tracking solutions on the market, and how they can be implemented along with their various pros and cons. If you're looking for a freight management solution that supports all three methods - carrier integration, IoT trackers, and a driver mobile app - check out FreightPath for more details.
“With FreightPath, the ability to track freight, complete paperwork, and share updates within seconds has become invaluable; not just for my team but for my customers and carriers too.”