In the transportation business, one of the biggest sources of worry is the fear of the unexpected. Whether it's an unforeseen delay, a routine ELD-mandated break, or just a delay at the dock, the frustration of not being able to monitor and track your shipments is a huge barrier - especially when deliveries are time sensitive.
At Wood-Hall Logistics, this is exactly the problem and opportunity that President Jeff Grimwood saw. A veteran of the trucking industry, many of his customers wanted to provide current and accurate tracking updates to their staff & customers.
To provide this service manually, it would require a dedicated support team, hundreds of check calls, and constant back-and-forth between LSP, shipper, and customer - not to mention the high possibility of human error.
Jeff knew that this wasn't just an isolated problem - it was an opportunity that he could use to benefit both Wood-Hall Logistics and his customers.
That's why Jeff chose FreightPath to provide real-time track and trace to both himself and his customers.
With FreightPath's track and trace software, we are able to provide our customers with a real-time shipment updates from their own computer screens... With one easy click, our customers have access to all the important order information, including current truck location, giving them the opportunity to provide updates to their staff & customers, with peace of mind that the information is current and accurate. FreightPath is a valued partner in our day to day operations and we look forward to growing with their innovation and technology!
There's plenty of track-and-trace options available on the market today. Why did Jeff choose FreightPath? He knew that providing an accurate, real-time service was just the tip of the iceberg.
Everyone in logistics is constantly moving - their schedules are packed, and there's no time to fiddle with hard-to-use software or a hundred sub-menus for tweaking. It's all about ease-of-use - providing the best quality information, reliably and as easily as possible to every stakeholder involved.
With FreightPath's shipment visibility platform, Jeff was able to provide the following compared to his competition:
- Real-time status and location visibility
- Built-in portals to share with partner carriers and customers
- Always available order information and shipment documents
In this case study we'll see how Jeff was able to accomplish this with the help of FreightPath.
Real-time status and location visibility
The first thing that Wood-Hall Logistics was able to achieve with FreightPath was its goal of tracking their fleet and shipments accurately and conveniently. Jeff and the Wood-Hall team knew that having real-time status updates and location visibility was crucial to their success as a forwards-thinking logistics service provider. However, they also knew that the solution had to be easy to use and adopt for drivers and dispatchers alike.
FreightPath was able to achieve this with its seamless dispatching and tracking platform for both internal company drivers and external carriers. With the convenient mobile app, drivers are able to provide real-time location tracking, status alerts, and proof of delivery on the go.
What gave FreightPath the advantage over other track & trace providers was the precision of its location tracking, and the lack of driver fees. Using proprietary methods, FreightPath is able to provide real-time GPS tracking with minimal cellular data usage (24/7 tracking on the FreightPath mobile app uses roughly the same amount of data as scrolling on social media for a few minutes). This means that there are no add-on fees for drivers.
Built-in portals to share with partner carriers and customers
Of course, providing the tracking and status updates is only half of the equation. Jeff and the Wood-Hall team knew that having the best track & trace platform in the world meant nothing if they couldn't share it easily with their partner carriers and clients. This is where FreightPath's collaborative logistics features came in.
Not only did FreightPath provide an easy to use interface for Wood-Hall's internal dispatchers and account managers, it also provided a simple way to share that view securely with both partner carriers and customers. The best part is that customers and carriers didn't need to create an account or remember passwords - the single shipment portals made it easy for everyone to share and collaborate without the hassle of sign-ins, forgotten passwords, and lost accounts.
Always available order information and shipment documents
The final benefits of these built-in carrier and customer portals continues to be the constant access to order information and shipment documents for both carriers and shippers. With a simple online interface that works across desktop, tablet, and mobile, every stakeholder is able to take advantage of real-time information and shipment documents without the stress of hassle of check calls and endless email threads.
A Quick Recap
Here’s a quick recap of what Jeff and the Wood-Hall team were able to achieve by implementing FreightPath:
- Provide real-time status and location visibility
- Offer built-in portals to share with partner carriers and customers
- Share always available order information and shipment documents
With FreightPath, Jeff and his team were able to provide an exceptional customer experience to their customers, while making the lives of their dispatchers, account managers, drivers and partner carriers easier. They also know that there are still many opportunities with current and future Wood-Hall customers where FreightPath can make a difference. In this vein, Wood-Hall is planning to expand implementation of FreightPath throughout its projects and organization - in some situations with FreightPath’s newest early release features.
Wood-Hall Logistics has only just scratched the surface of the possibilities that FreightPath has enabled.