The ability to find qualified, recurring business and loads is the mark of a successful trucking company. Building relationships and establishing trust with shippers effectively results in maximum success.
At Marrs Trucking LLC, the owner, Dedric, asked: how do I establish trust with the big shippers and provide a seamless customer experience for them? How do I provide them more value online without spending more time and money on load boards?
When he dug deeper into where his business was coming from, he discovered that he was too reliant on transactional and short term load board shipments and didn’t have a back office system to provide his customers with real time tracking and alerts.
Dedric discovered that his existing software and online solutions for finding loads were not doing an adequate job at growing long term relationships.
This was one of the problems Marrs Trucking solved by implementing the Transportation Relationship Management Platform - FreightPath.
FreightPath benefits a variety of stakeholders at Marrs Trucking - in the back office, on the road, and with customers. Dedric saved time by automating his back office tasks like creating and booking shipments, managing his paperwork, and organizing load items for his customers. His customers enjoyed instant quoting, real time track and trace, automatic documents (like the bill of lading and labels), and easy proof of delivery. Furthermore, Dedric was able to do this on the go through a centralized platform for all his shipments. FreightPath was able to do this for a few key reasons:
- Custom Website and Portal gave Dedric’s customers the ability to receive instant quotes on shipments and get real time status and location updates on their freight.
- Mobile Driver App allowed Dedric to provide real time location updates, dispatch shipments, and manage proof of delivery on the go.
- Integrated TMS allowed Dedric to act on his shipments instantly as soon as they were booked.
- Automatic Documents allowed Dedric to save time by providing shippers with all the documentation they needed automatically
In this case study we’ll examine exactly how Marrs Trucking used FreightPath to improve their bottom line and improve the effectiveness of internal and external stakeholders.
Improving the Online Experience
The first thing that FreightPath was able to do for Marrs Trucking was to improve their online presence by providing a customized, professional website experience for Dedric’s customers. Dedric didn’t have the time or the technical knowledge to create a professional, fast website, or a portal that allowed his customers to receive quotes and book loads instantly.
FreightPath changed this by providing an easy-to-use website builder specifically designed for trucking companies. With this and the built in portal to his FreightPath TMS, Dedric was able to increase his revenues by 25% by attracting more repeat business from shippers.
Automating Back Office Tasks
It’s important to remember the plumbing of any trucking business - the dreaded back office paperwork. Even though it’s critical for running your operations, spending too long on back office tasks can actually be a roadblock to growth and more business. After all, somebody has to drive the truck! Marrs trucking had grown its operations to a size where the paperwork and booking process for its small fleet of trucks had overgrown excel spreadsheets and pdf templates.
FreightPath was able to dramatically improve this and cut down the time spent on paperwork and booking by over 50% by automatically key repetitive tasks. Bookings automatically transferred from customer quote requests, and documents were automatically generated and provided to customers without emails or calls. Dedric was even able to automatically provide insurance compliance checks using FreightPath’s automated carrier compliance features. That 50% saved time is instrumental to giving Dedric more time to grow his business and move loads, especially as his business continues to scale and he hires additional drivers.
Onboarding and Implementation
Of course, all the benefits of a TRM are a moot point if implementation and onboarding is expensive, tedious, and confusing. It’s important to think about the long term when it comes to a technology investment. The way to do that is to make sure that the end users have all the tools and support they need, not just to get started but throughout the product life cycle. In the case of Marrs Trucking, this meant that FreightPath provided a white glove onboarding to make sure every aspect of the customer journey was as frictionless as possible.
A Quick Recap
Here’s a quick recap of what Marrs Trucking was able to achieve by implementing FreightPath TRM:
- 25% increase in overall revenue
- 50% reduction in time spent on bookings and paperwork
- 5+ additional long term shipper accounts established
- Hundreds of shipment experiences improved
Dedric knows that there are still plenty of opportunities in his business and operations strategy at Marrs Trucking that FreightPath can improve upon. In fact, Marrs Trucking is currently in the process of introducing one of FreightPath’s newest early release features to some of their customers. Marrs Trucking has only just scratched the surface of the possibilities that FreightPath has enabled.